
The story of a New York atelier with a French accent — and a particular je ne sais quoi.
A Founder's Journey
And So What's Next began in 2017 — but the story really starts years earlier, inside the workshops, ateliers and showrooms of the Parisian fashion industry.
After years of immersion in the craft, a nomadic family chapter took the brand on the road — Canada first, then a journey across the United States. Each city left its imprint. New York's pace and its uncompromising eye. Miami's color, light and looseness. Paris, always present in the bones of every silhouette.
What emerged is a brand for the modern wanderer: handcrafted, considered, and quietly confident. Each piece is one of a kind, made in small batches, with materials sourced and upcycled with care.
The Chronology
Each piece worked by hand, made to be lived in.
Materials sourced with a constant goal of upcycling.
Inspired by world artisans' fashion skills and arts.
Each design is unique — like the person who'll carry it.
Where We Come From
New York · United States
Where pace meets purpose. Our flagship spirit lives in the rhythm of Manhattan mornings.
40.7128° N · 74.0060° W
Florida · United States
Where color was rediscovered. Sun-bleached palettes and a softness to every silhouette.
25.7617° N · 80.1918° W
Île-de-France · France
Where it all began. The home of our craftsmanship, our taste, our quiet ambition.
48.8566° N · 2.3522° E